174Days
19Hours
48Minutes
21Seconds
174Days
19Hours
48Minutes
21Seconds
174Days
19Hours
48Minutes
21Seconds

Where AI moves from
promise to performance

Where AI moves from
promise to performance

Where AI moves from
promise to performance

Join 600+ leaders shaping the future of AI-powered customer experience,
from first pilots to global scale.

Join 600+ leaders shaping the future of AI-powered customer experience, from first pilots to global scale.

Join the wait list

Become A sponsor

7-8 October 2026

7-8 October 2026

7-8 October 2026

Wilhelm Studios, Berlin

Wilhelm Studios, Berlin

Wilhelm Studios, Berlin

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

What comes next

The future of CX is
being decided now .

AI in customer experience has reached a turning point.

While most organizations have proven what AI can do, very few have unlocked what it takes to make it work — reliably, securely, and at scale. This is the moment where leaders separate from followers.


At WAVE 2026, we focus on what comes next:

turning AI from isolated experiments into a scalable, enterprise capability that drives real business impact. 

AI in customer experience has reached a turning point.

While most organizations have proven what AI can do, very few have unlocked what it takes to make it work — reliably, securely, and at scale. This is the moment where leaders separate from followers.


At WAVE 2026, we focus on what comes next:

turning AI from isolated experiments into a scalable, enterprise capability that drives real business impact. 

600+

Attendees

30+

Speakers

12

Sponsors

The Experience

Experience WAVE

Teaser Agenda

What to expect

This preliminary agenda is intended to help you plan your trip; a more detailed one will follow soon.

Wednesday, October 7
2:00 pm

Check-in and opening of the Expo area


2:00–5:00 pm

Masterclasses


From 7:00 pm

Welcome reception

Thursday, October 8

9:00 am – 5:30 pm

WAVE Conference and Expo


From 5:30 pm

Drinks, networking, and party until late

No.1

Speakers

Some of our previous
speakers and thought leaders

  • Malte Kosub

    Parloa

  • Latane Conant

    Parloa

  • Laura Modiano

    OpenAI

  • Ciro Julius Ferraiuolo

    IKEA

  • Christian Weinkauf

    PAYBACK

  • Natasja Meeuwisse

    Booking.com

  • Malte Kosub

    Parloa

  • Latane Conant

    Parloa

  • Laura Modiano

    OpenAI

  • Ciro Julius Ferraiuolo

    IKEA

  • Christian Weinkauf

    PAYBACK

  • Natasja Meeuwisse

    Booking.com

See All

30+ Speakers

30+ Speakers

Partners

From global enterprises to AI pioneers shaping the industry

WAVE2026

What you’ll
take away

How to move from AI pilots to production

How to scale AI without complexity and risk

How to deliver measurable CX and business impact

How to build a reliable AI operating model

Quotes

What they said
about WAVE

What they said
about WAVE

  • "Wow ✨ what an incredible event!

    WAVE2025 last week was simply amazing.
    Take a sneak peek 🎥 at some of the highlights – from inspiring conversations to our time on stage : TP was proud to be there as a Gold Partner, showcasing how AI innovation, collaboration, and trust can unlock real impact and are core to transform the future of CX.

    Big thanks to our hosts and to everyone who stopped by the booth – the energy, the ideas, the connections… pure magic."

    Daniela Giusti — TP

  • 🚀 Last week , I had the opportunity to take the stage at WAVE2025 together with Benjamin Gebauer ( ).

    We shared insights into our digitalization journey in customer service at PAYBACK — a great opportunity to exchange experiences, engage in meaningful conversations, and gain new perspectives.

    ✨ My key takeaway: AI in customer service is a continuous learning and evolution process for all of us. It doesn’t end with the implementation of individual tools — on the contrary, that’s when the real work begins.

    All the more reason to share experiences, learn from each other, and make progress together.

    A big thank you to Parloa for this exciting event and for providing the perfect platform for exchange and networking. 🙌

    Christian Weinkauf — Payback

  • What an exciting week in Berlin! #WaveConference #Award #Teamwork

    At Parloa’s #WAVE conference, I not only got to experience exciting insights into generative conversational AI, but also exchanged experiences with pioneers from a wide range of industries during an intensive customer roundtable.


    Looking ahead to the next developments fills me with immense anticipation for all that is still possible.

    Roland Dolle — ATU

  • Your first AI move sets the trajectory. At Parloa WAVE conference, I shared how MediaMarktSaturn is scaling AI responsibly across 11 countries and millions of customer interactions every year.


    My key message: a pilot without a path to scale is just theater. Thanks to Parloa for hosting an inspiring even - and to my Partners in Crime Julia Goelles and Pieter Viljoen for a great discussion on stage!

    Bastian Sehnert. — MediaMarkt Saturn

  • At Parloa’s WAVE2025 in Berlin, industry leaders like Booking.com and IKEA showed how AI is reshaping customer journeys.....


    So as I reflect on this week of AI breakthroughs and human ingenuity: in a time when AI is driving transformative innovation, what role will humans play in shaping the future?


    Tech exists to serve people — and people remain the heroes behind AI. 😉

    Yao Zhang. — Lufthansa Group

  • "Wow ✨ what an incredible event!

    WAVE2025 last week was simply amazing.
    Take a sneak peek 🎥 at some of the highlights – from inspiring conversations to our time on stage : TP was proud to be there as a Gold Partner, showcasing how AI innovation, collaboration, and trust can unlock real impact and are core to transform the future of CX.

    Big thanks to our hosts and to everyone who stopped by the booth – the energy, the ideas, the connections… pure magic."

    Daniela Giusti — TP

  • 🚀 Last week , I had the opportunity to take the stage at WAVE2025 together with Benjamin Gebauer ( ).

    We shared insights into our digitalization journey in customer service at PAYBACK — a great opportunity to exchange experiences, engage in meaningful conversations, and gain new perspectives.

    ✨ My key takeaway: AI in customer service is a continuous learning and evolution process for all of us. It doesn’t end with the implementation of individual tools — on the contrary, that’s when the real work begins.

    All the more reason to share experiences, learn from each other, and make progress together.

    A big thank you to Parloa for this exciting event and for providing the perfect platform for exchange and networking. 🙌

    Christian Weinkauf — Payback

  • What an exciting week in Berlin! #WaveConference #Award #Teamwork

    At Parloa’s #WAVE conference, I not only got to experience exciting insights into generative conversational AI, but also exchanged experiences with pioneers from a wide range of industries during an intensive customer roundtable.


    Looking ahead to the next developments fills me with immense anticipation for all that is still possible.

    Roland Dolle — ATU

  • Your first AI move sets the trajectory. At Parloa WAVE conference, I shared how MediaMarktSaturn is scaling AI responsibly across 11 countries and millions of customer interactions every year.


    My key message: a pilot without a path to scale is just theater. Thanks to Parloa for hosting an inspiring even - and to my Partners in Crime Julia Goelles and Pieter Viljoen for a great discussion on stage!

    Bastian Sehnert. — MediaMarkt Saturn

  • At Parloa’s WAVE2025 in Berlin, industry leaders like Booking.com and IKEA showed how AI is reshaping customer journeys.....


    So as I reflect on this week of AI breakthroughs and human ingenuity: in a time when AI is driving transformative innovation, what role will humans play in shaping the future?


    Tech exists to serve people — and people remain the heroes behind AI. 😉

    Yao Zhang. — Lufthansa Group

FAQs

All the Important Details Before Attending WAVE

What is the WAVE Conference?

Where can I find the agenda for WAVE 2026?

When should I arrive in Berlin and how long does WAVE last?

How do I get to the venue via public transport?

Is the venue accessible for guests with mobility needs?

Can I bring a colleague or team member?

Will the sessions be recorded or available on-demand?

Will the sessions be recorded or available on-demand?

Join the wait list

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